Fashion
Louis Vuitton Enters the Beauty World: A Historic Debut with Pat McGrath at the Helm
Mar
A new era begins for Louis Vuitton as the legendary French maison makes its long-awaited foray into the world of makeup with La Beauté Louis Vuitton. This highly anticipated launch, set for this fall, marks the brand’s first official entry into cosmetics—despite a rich history of luxury accessories, including perfumes and exquisite beauty cases dating back over a century.
At the creative helm of this groundbreaking collection is none other than Pat McGrath, the iconic British makeup artist and one of the most influential figures in the beauty industry. “People have been asking me for years, ‘When will Louis Vuitton launch makeup?’” McGrath revealed in a recent Vogue interview. “Now, I can finally say: it’s happening. I’ve created makeup looks for Louis Vuitton for years, and we share a vision of beauty that makes this collaboration feel completely natural. But with each season, there will always be surprises and innovations!”
The debut collection is set to be one of the most significant beauty launches of the year, featuring an impressive range of products: 55 lipsticks, 10 lip balms, and 8 eyeshadow palettes. According to McGrath, this collection isn’t just about innovation—it’s about craftsmanship. “This is artistry in its purest form,” she states. “La Beauté Louis Vuitton fuses the maison’s legacy with the finest innovations from French laboratories. Each product is designed as a timeless object of desire, crafted with meticulous attention to detail.”
This venture represents a natural evolution for Louis Vuitton. While the brand has long been associated with luxury fragrances, this marks its first return to true makeup since the 1920s, when it offered beauty essentials like compacts, brushes, and mirrors.
With its signature sophistication and McGrath’s visionary artistry, La Beauté Louis Vuitton is poised to become a new symbol of luxury in the beauty world. All eyes are now on this historic launch, set to redefine elegance when it arrives this fal
